Malaysia's Ramadan Logistics Winning Strategy: How to Achieve Zero Order Delays by Leveraging the Timeliness of Overseas Warehouses
Malaysia is a Muslim-majority country, and according to research by the Malaysian Department of Statistics, Muslims make up over 70%
of the population. In Malaysia, local Muslims are the largest consumer group. For cross-border e-commerce businesses targeting the
Malaysian market, it is worth leveraging the Ramadan period to achieve sales success.
Ramadan is the ninth month of the Islamic calendar. In 2025, Malaysia's Ramadan is expected to last from March 1 to March 30, though
dates may vary slightly by country. During this period, except for special groups such as pregnant women, nursing mothers, young children,
and the elderly, other Muslims fast and reflect. From sunrise to sunset, they abstain from eating, drinking, and smoking. The purpose is to
cultivate self-discipline, gratitude, and empathy for the less fortunate. Only after sunset do they gather for meals and leisure activities.
After Ramadan comes Eid al-Fitr, which in 2025 is expected to fall on March 31 and April 1. This is one of the most significant festivals for
Muslims. They dress in their finest clothes, visit relatives and friends, and hold banquets, much like the Spring Festival in China.
Based on past data, the first 10 days of Ramadan are a peak period for online traffic. Muslim families purchase large quantities of gifts,
clothing, and food, and major platforms often run promotional activities. This is a golden period for cross-border merchants' sales.
The second peak purchasing period occurs in the last 10 days of Ramadan, as people prepare for Eid al-Fitr. During this time,
the categories of items purchased become more diverse and the spending amounts are higher.
So, how can cross-border merchants leverage the timeliness of overseas warehouses to achieve zero order delays during Ramadan?
Logistics Challenges During Ramadan
- Reduced Transport Timeliness: In the Middle East, customs clearance times are extended by 50%-70%, and the delay
rate for sea freight reaches 35%.
- Sharp Inventory Fluctuations: Orders for food and gift categories surge by 300%, but the traditional cross-border direct
mail replenishment cycle takes 15-25 days.
- Religious and Cultural Sensitivity: Over 60% of consumers reject packages due to packaging that does not comply with
Ramadan culture.
Three Practical Strategies to Achieve Zero Delays
Golden Inventory Timeline
- 90 Days in Advance: Stock the top 50 Ramadan products (such as date gift boxes and lantern-themed clothing) in partner
overseas warehouses.
- 30 Days in Advance: Activate a dynamic inventory early warning system and set minimum safety stock thresholds.
Religious Compliance Solutions
- Packaging Design: Use green and gold as the main colors, and avoid crescent symbols (which are considered sensitive in
some countries).
- Delivery Timeliness: Label packages with "iftar delivery" (delivery for breaking the fast) and commit to a delivery rate of ≥98% before 18:00.
- Return and Exchange Services: Set up a night-time delivery window (22:00-02:00) to match the daily schedule of Muslims.
Ramadan Exclusive Value-Added Services
- Gift Card Customization: Offer Malay-language blessing card customization services, which can increase conversion rates by 42%.
- Bundle Packages: Package dates, coffee pots, and prayer mats into a "Ramadan Survival Kit," increasing average order value by 65%.
- Charitable Marketing: For example, donate one iftar meal for every 100 orders made, and include a donation certificate in each package.
Packaging Efficiency: With a packing speed of thousands of items per hour, Darma Logistics' overseas warehouses
achieve "one person's efficiency equals ten people's work." This can efficiently reduce overseas warehouse operating costs for customers,
allowing them to spend less money while enjoying higher efficiency. This supports merchants during the Ramadan period,
ensuring smooth shipping even during peak sales.
Darma Logistics' overseas warehouses have developed an efficient Warehouse Management System (WMS) that seamlessly integrates with
several leading ERP systems in China, supporting automatic shipping across multiple platforms. Through this intelligent management system,
sellers can track inventory status, order processing progress, and logistics information in real-time, significantly improving operational efficiency during Ramadan.
Act Now to Win at the Starting Line of Peak Sales! Scan the QR code to get an overseas warehouse quote and more preferential benefits!